1.–3. December 2020, University of Applied Sciences Wiener Neustadt, Austria

An interview with Salesforce SVP Sales EMEA, Niall Brady

Q: Salesforce is the World’s leading cloud-based CRM provider. How important is active sales despite the enormous brand awareness? Active sales is a hugely important part of the strategy of Salesforce globally. Brand awareness is further enhanced when new customers are wildly successful and tell their stories to others. We have a large sales team… Read more

Interview Palo Alto Networks: Why we support the ESC

ESC: Palo Alto Networks is a silver sponsor of the (Virtual) European Sales Competition 2020 (ESC2020) at the virtual room of University of Applied Sciences, Wiener Neustadt, Austria. What connects a software security company like Palo Alto Networks with a sales competition? Dominic Botez: We have decided to become a partner and collaborator of the… Read more

The Future of B2B Sales

Megatrends such as demographic change, the increasing individualization of products and services, new mobility patterns, digital life, changes in the world of work, urbanization, climate change and environmental pollution, new consumption patterns, new political world order, globalization or the knowledge-based economy are also changing the world of sales. Long-term planning and predictable results are becoming… Read more

Stricter data security opens up new opportunities for marketing and sales!

GDPR (General Data Protection Regulation) is dominating the headlines for all the wrong reasons. Whilst industry commentators and journalists have focused on the huge fines and reputational damage associated with non-compliance, few have actually pinpointed the advantages for businesses. GDPR brings a lot of opportunities on the table and it will raise the bar for quality and innovative… Read more

The trip to ESC 2019 – Andy’s perspective (Matias Hokkanen & Andreas Lindo from Turku University of Applied Sciences (TUAS)

First of all, what an amazing opportunity the European Sales Competition is for a technical sales student looking to get into the international work market and to improve all sales competences in the process. Before this sales semester, I hadn’t even dreamt of such a possibility since I study business logistics, but in reality, all… Read more

The importance of sales

The most important area in business arguably is sales; if you are in business, you are in sales. Companies have an insatiable need for competent sellers that deliver revenue. The role of the salesperson growing business, in its various markets, is just as critical today as it has ever been. There is still no other… Read more

The way from Teller & Seller to Sales-Consulting

Sales organisations in B2B markets are faced with various trends which are shaping their selling approach a lot. Based on a tremendous increase of digital information, buying organisations do have access to information about markets, products and solutions from all over the world. This results in a higher international competition and increasing expectations regarding offerings… Read more

Lead generation for seller in a Digital World – How to do?

A Lead is defined as a company / decision-maker expresses interest in acquiring a product or service. We also saw that there are several types of Leads, which, what interests us most are those qualified leads or also called hot leads, since the probability of generating transactions and converting them into customers is high. But,… Read more

Interview with Johannes Reiterer – Project Manager ESC 2020

ESC2020 (ESC): The University of Applied Sciences Wiener Neustadt is organizing the European Sales Competition (ESC) in May. You are the responsible project manager. What is the ESC and why is the competition taking place in Wiener Neustadt this year? Johannes Reiterer (JR): THE ESC is one of the most reputable sales competitions in Europe.… Read more