19–20 May 2020, University of Applied Sciences Wiener Neustadt, Austria

Stricter data security opens up new opportunities for marketing and sales!

GDPR (General Data Protection Regulation) is dominating the headlines for all the wrong reasons. Whilst industry commentators and journalists have focused on the huge fines and reputational damage associated with non-compliance, few have actually pinpointed the advantages for businesses. GDPR brings a lot of opportunities on the table and it will raise the bar for quality and innovative… Read more

The trip to ESC 2019 – Andy’s perspective (Matias Hokkanen & Andreas Lindo from Turku University of Applied Sciences (TUAS)

First of all, what an amazing opportunity the European Sales Competition is for a technical sales student looking to get into the international work market and to improve all sales competences in the process. Before this sales semester, I hadn’t even dreamt of such a possibility since I study business logistics, but in reality, all… Read more

The importance of sales

The most important area in business arguably is sales; if you are in business, you are in sales. Companies have an insatiable need for competent sellers that deliver revenue. The role of the salesperson growing business, in its various markets, is just as critical today as it has ever been. There is still no other… Read more

The way from Teller & Seller to Sales-Consulting

Sales organisations in B2B markets are faced with various trends which are shaping their selling approach a lot. Based on a tremendous increase of digital information, buying organisations do have access to information about markets, products and solutions from all over the world. This results in a higher international competition and increasing expectations regarding offerings… Read more

Lead generation for seller in a Digital World – How to do?

A Lead is defined as a company / decision-maker expresses interest in acquiring a product or service. We also saw that there are several types of Leads, which, what interests us most are those qualified leads or also called hot leads, since the probability of generating transactions and converting them into customers is high. But,… Read more

Interview with Johannes Reiterer – Project Manager ESC 2020

ESC2020 (ESC): The University of Applied Sciences Wiener Neustadt is organizing the European Sales Competition (ESC) in May. You are the responsible project manager. What is the ESC and why is the competition taking place in Wiener Neustadt this year? Johannes Reiterer (JR): THE ESC is one of the most reputable sales competitions in Europe.… Read more

European Sales Competition 2017 – Hosted by Tony Douglas at Edinburgh Napier University

It was a great honour that the European Ales Competition Association (ESCA) selected Edinburgh Napier Business School to host the 2017 European Sales Competition. Dr Tony Douglas, competition director, having participated at very successful and enjoyable competitions at both Vlerick Business School in Brussels in 2015 and Haaga-Helia/Turku UAS in Helsinki in 2016, did not… Read more

First time competition success for Coventry Sales students

First time competition success for Coventry Sales students

Four students from CU Coventry travelled to Scotland to take part in the Scottish Open Sales Competition held at Abertay University in Dundee. Held over two days in February this year, the competition asked students to speed sell their skills to industry experts and a ‘real life’ role play sales pitch to sales professionals. Two… Read more