19–20 May 2020, University of Applied Sciences Wiener Neustadt, Austria


The European sales competition simulates a selling process in the business to business area.

Day one of the competition:

In round 1 of the selling scenario, participants will meet a representative from the customer organisation for the first time. The objective of the first conversation is to secure another meeting date with members of the customer organisation.


In round 2, participants of the competition have to investigate the current situation and potential problems of the customer organisation.


Day two of the competition:

The best competitors will get the chance to secure another meeting date with another representative of the customers’ buying centre. The objective of this meeting is to understand the organisation and its potential challenges in more detail. 

In the final round, the best competitors have to negotiate the price with representatives of the customer organisation. The objective of the last meeting is to close the deal with the customer organisation.


During the competition, all participants get the chance to attend key note speeches and workshops in the area of sales.  Furthermore, the competition is a perfect possibility to meet sponsors and potential employers.