The European Sales Competition 2023 

31st May, 1st and 2nd June 2023, Apeldoorn, The Netherlands 

Dear colleagues and fellow sales promoters, 

Wittenborg University of Applied Sciences, the most international business school in the Netherlands, has the honour of hosting the 9th edition of the European Sales Competition in 2023.  

After a successful competition organised by HAN in Nijmegen the Netherlands in 2022, the European Sales Competition (ESC23) will be continuously developed and organised in the royal and green city of Apeldoorn, the Netherlands from Wednesday 31st May to Friday 2nd June 2023.  

We hope these dates will fit into your schedule and we look forward to hosting you and your students. 

We promise you an exciting 3-day programme that will include multiple competitions for all participating students. Students will be challenged on teamwork, cross-cultural assignments, flash courses and more. There will also be networking events for researchers, professors, coaches, buyers and industry professionals in parallel with student activities. Last but not least, enjoy the FUN! 

Participating in the European Sales Competition will give you the chance to benchmark with other Universities, network and share ideas with fellow lecturers and companies. For the students, participating is very rewarding as well. The contemporary job market needs competent and employable graduates, and having sales skills is essential for this purpose, together with negotiation, communication, consulting and other competencies. They will not only be able to rapidly improve their sales skills but also have the opportunity to connect, work, build up careers and have fun with fellow students from different cultures and meet with interesting companies, and potential employers. 

Are you in? 

At this moment we would like to know if your university will participate in the ESC23. As of now, it is possible to register up to 4 students per university. However, we can accommodate a maximum of 70 students. So if you have the intention to compete, please be quick to register because we will register on a first-come, first-served basis. 

You can register for the ESC23 before 1 November 2022 via ESC23 – Registration link.

If you already know that you will not be able to participate or if you have any questions regarding ESC23, please let us know via email 

We look forward to welcoming you and your students to our city and our university next year! 

Kind regards, 

Myra Qiu, Competition Director

Dr Alexander Bauer, Head of Jury

The Wittenborg Team