Tony Douglas

Sales training & education specialist, mentor & coach, author, and previous associate professor. Led the Marketing, Sales & Entrepreneurship Department at Edinburgh Napier University. He has embedded sales teaching and learning at Masters and Bachelor levels in the Business School curriculum over the last 10 years. He has also instigated and directed Scottish and UK National Sales Competitions. He sits presently on the European Sales Competition Board.


Tony currently leads two B2B Sales Apprenticeship Programmes at two UK Universities in England for Consalia. He is a co-founder of the Sales Lab at NOVA SBE Executive Education, Lisbon. He is currently delivering a Business & Marketing Module entitled Vision, Purpose & Brand for the University of Northumbria, on a Small Business Leadership Programme (SBLP) focusing upon SMEs, and is Module Leader for an Online Masters Sales Programme with the University of York entitled Cross-Cultural Management and Negotiation.


As founder of ReadySteadySell, for 20 years Tony has extensive experience and has much success in supporting, coaching and mentoring sales leaders and SME founders and their companies in business improvement, growth strategies, and marketing positioning in the UK and international. He has delivered many B2B sales and selling workshops to founders of Small Medium Enterprises.


Tony’s experience creating, organising and delivering commercial and academic professional selling and sales management masterclasses, seminars and workshops in the UK and internationally, have earned him roles in supporting various Institutions including Association of Profession Sales and the European Sales Competition Association. He has given evidence to two All Party Parliamentary Groups at the UK Parliament looking to promote,


He was a founder and director of the Strategic Selling Centre at Edinburgh Napier which was ranked as a Top Sales Programmes by the Sales Education Foundation. He has co-authored an Oxford University Press text entitled ‘Achieving a Strategic Sales Focus’.