18.–20. May 2022, HAN University of Applied Sciences, The Netherlands


The European Sales Competition Association (ESCA) was founded on 2015 – one year after the first European Sales Competition was held in Belgium. ESCA was established to ensure the continuum and success of European Sales Competition. ESCA selects the organizer of the coming European Sales Competition during the fall based on application submitted to the board chairman by the end of October.

ESCA has elected a new Board. It contains sales professionals and sales academics who are focused upon itsongoing success. They are Timo Holopainen from Turku University of Applied Science, Finland; Tony Douglas, Sales Consultant, UK; Jeanet Castel HAN University of Applied Sciences, Netherlands; Johannes Reiterer from University of Applied Sciences Wiener Neustadt, Austria; Timo Rima from Haaga-Helia University of Applied Sciences, Finland; Harri Lappalainen from Turku University of Applied Sciences, Finland; Matias Hokkanen, Sales Director from Lingosoft, Finland; Richard Lowton from University of Portsmouth,UK; Thomas Berger from DHBW Stuttgart, Germany; Poul von Wowern from VIA University College, Denmark; and Alexander C. Bauer from Wittenborg University of Applied Sciences with locations in the Netherlands, Germany and Austria.

The European Sales Competition was founded to strengthen the studies of sales across Europe by bringing the art of sales to be more visible to the public, sharing the best teaching practices and by benchmarking the best universities across Europe.