17.–19. November 2021, Turku University of Applied Sciences, Finland
Competition Director. Ph.D., MBA Timo Holopainen is working as Principle Lecturer at Turku UAS and is serving as ESCA Chairman and ESC2021 Competition Director. Timo has passion for
sales competitions and has been Sales Competition Director over 20 times, both online and onsite.
Tony Douglas A passionate B2B Sales education specialist, mentor & coach. Previous Associate Professor in Strategy & Sales. Tony’s embedded sales teaching and learning at Masters and Bachelor levels in the Business School curriculum over the last 10 years, and presently leads B2B Sales and Sales Leadership Programmes in several UK-based Universities. He has also instigated and directed Scottish, UK, and European Sales Competitions. He sits presently on the European Sales Competition Board as Vice-Chair.
Jeanet Castel MCC Coordinator of the Sales curriculum, Senior Lecturer and Student Coach at HAN University of Applied Sciences in Arnhem and Nijmegen. Jeanet has more than 20 years of experience in FMCG in the field of account-and sales management. “I love to help young people grow in their skills and as a person. Getting out of their comfort zone, like participating in Sales competitions, can have a big influence on that”.
Johannes Reiterer The Head of the Master Programme Business Development & Sales Management at the University of Applied Sciences Wiener Neustadt. Johannes was the competition direct of the first virtual ESC in 2020. His professional background is in the medical device industry. His area of expertise is sales digitalization and value selling.
Matias Hokkanen Bachelor of Engineering, Sales professional and appointed officer, alumni ESCA board. Finland
Matias Hokkanen is fresh B2B sales professional at Netello Systems Oy, with drive for customer understanding and solution sales. He got experience from Turku Sales Competition and European Sales Competition as ex-competitor, -buyer and -judge.
Richard Lowton Richard Lowton MBS, FHEA, has worked within major blue chips companies including Philips Electronics, PZ Cussons and Akzo Nobel, instigating strategic growth plans and developing additional revenue streams through forming strategic partnerships. Richard draws on his experiences of multi £m account management and marketing in leading the L6 Sales subject at the University of Portsmouth. He successfully brings to life the theory of business strategy, delivering sustainable growth through real life case studies and examples.
Thomas Berger Responsible for the study programme on International Technical Sales at DHBW Stuttgart. He was judge several times and held sales competitions at the DHBW. He also conducts research on technical sales and sales competitions.
Poul von Wowern MBA, is working as an Associate Professor at VIA University College in Denmark, teaching sales and the overall commercial approach. He is an experienced Sales Manager and has his own consulting company where he helps companies improve their sales skills. For the past six years Poul is also doing international research focusing on Value Based Selling. Taking evidence based sales research and making it come alive and easy to use for companies and students is his main focus and passion – helping people succeed.
Dr Alexander C. Bauer a Senior Lecturer at the Wittenborg University of Applied Sciences with locations in the Netherlands, Germany and Austria. He has more than a decade of international sales and management experience. Before he joined academia in 2014, he worked as an International Sales Manager; leading global sales teams, daily negotiations with customers and suppliers on a global level with business partners in North and South America, Europe and Asia. He studied Business Management with a major in Marketing and Sales in Germany and Estonia and holds a PhD. degree in International Business Management. Besides being a lecturer, he is also a Trainer for Presentation Skills, Rhetoric and Sales. His current research focuses on professional sales training and sales coaching.
Tuula Korhonen Competence Area Director, MSc Marketing, at Haaga-Helia Applied Sciences in Helsinki.
For the last 9 years Tuula has been the Programme Director of Sales.
She has worked in the retail business and adult education with sales being a consistent factor. Using her strong pedagogical backround, she helps companies to develop their business by creating new training concepts.